Branding Your Book with Its Binding
Self-published authors who opt for full-service printing and book fulfillment rather than print-on-demand have a wider range of binding options for their books. While digital formats are popular, about 80 percent of readers still prefer physical copies, making printing as relevant as ever. If you're venturing into self-publishing, selecting the correct binding is crucial. The choice of binding reflects quality and branding and affects how the book is perceived and used. For instance, books that are frequently carried around tend to be lighter in weight, making a softcover (perfect bound) option more practical.
Hardcover books, often referred to as case-bound, convey a message of permanence and high quality. Such books are typically intended for shelving and long-term use. Genres like reference books and coffee table art books are predominantly printed in hardcover because they are designed for frequent use and display. Consumers have developed an expectation to pay a premium for hardcover editions, while paperbacks are generally associated with lower prices. In traditional publishing, it's common practice to release hardcover editions first, followed by paperback versions.
Offering two binding/price options allows authors to cater to diverse audience preferences. For those opting for print-on-demand, choices may be limited primarily to perfect-bound books. Many modern printers now provide warehousing and fulfillment services that can compensate for the constraints of on-demand printing. By using these services, authors can enjoy a broader range of binding options, as well as additional features such as embossing for hardcover copies. Custom trim sizes and a variety of paper stocks can also be considered, making it essential to assess your options thoroughly.
To ensure your self-published book gains positive reviews and is well-received by its target audience, preparation is key. Collaborating with an editor and cover designer is critical; cutting corners in these areas can damage your reputation if a sub-par book is published. A plethora of content preparation professionals can be found online, and with careful selection, you should be able to find quality services that fit your budget. However, do be cautious of extremely low pricing from overseas providers. A proficient editor and proofreader are vital for producing a top-quality book that resonates with readers.
