When Will New Apps Be Released in 2023 and 2024

New Apps

The app industry continues to grow each year, with new apps being developed and released across app stores. As we move into 2023 and 2024, we can expect to see fresh app disrupting industries and changing how we do everything from communicate to order food. In this blog, we’ll highlight some of the most anticipated new app releases coming in 2023 and 2024.

Messaging and Social New Apps

Messaging and social media are two areas where we expect to see innovation in new apps over the next two years. As privacy concerns grow, app providing encrypted messaging could gain traction. Facebook is reportedly developing a new messaging app focused on privacy. Smaller startups are also working on secure communication apps. We could see growth in ephemeral and anonymous messaging app as well.

On the social media front, TikTok continues dominating the market, but competitors will emerge. Apps offering different takes on short form video and patterns could gain usership. Niche social app focused on specific interests like travel or fashion may also find an audience. Legacy platforms like Facebook and Instagram will likely release spinoff app with unique selling points too.

Food and Grocery Delivery

Food delivery apps are already ubiquitous, but newcomers aim to disrupt the space. Apps that connect users with local home cooks or meal kit services are gaining momentum. Specialty apps for grocery delivery will expand as supermarket chains release their own apps. Expect hyper-fast delivery apps to spread to more cities, delivering goods in 15 minutes or less. Apps also tackle food waste by selling surplus foods from restaurants at a discount.

Finance and Crypto

Finance and cryptocurrency represent huge opportunities for new apps in 2023 and 2024. We’ll see more apps emerge offering investing and trading services tailored to beginners. Apps focused on specific assets like fractional share investing or crypto could gain users. Challenger banks without physical branches will likely release slick mobile apps as their core banking experience. Cryptocurrency wallet and exchange apps will boom as digital assets become more mainstream.

Remote Work and Freelancing

The work landscape has changed dramatically in recent years, a trend that will fuel new work apps. Apps for freelancers to find gigs, invoice clients, or collaborate on projects will continue growing. More companies will invest in apps to manage remote teams and facilitate hybrid work. Expect to see innovation in video conferencing and virtual office space app too. Educational apps for learning professional skills are also on the rise.

Health, Fitness and Wellness

Health and wellness are massive app categories that will continue expanding. Specialized workout apps like yoga, HIIT, and CrossFit will cater to niche interests. Holistic wellness apps could integrate meditation, nutrition planning, sleep tracking, and more. Health apps will add capabilities like chronic condition management, digital therapy, and medication reminders. Apps focused on women’s health, men’s health, and mental health are areas to watch as well.

On-Demand Services

On-demand and gig economy app show no signs of slowing as convenience becomes critical. App for roadside assistance, home services, laundry pickup, and more will launch to make daily tasks easier. Bigger platforms like Uber are moving into additional services like grocery and convenience store delivery. Niche on-demand app tailored for parents, business travelers, college students and other demographics will emerge too.

Augmented and Virtual Reality

Augmented reality and virtual reality technology will expand into more areas in coming years. Retail and e-commerce app are utilizing AR for applications like virtual try-on and previewing products in 3D. We’ll see growth in AR-based social app, games, and content creation tools. VR app are also carving out specific use cases like virtual events, training simulations, and industrial design. As AR/VR hardware improves, innovative app for these platforms will follow.


Mobile gaming isn’t slowing down either, with each year bringing fresh gaming app. Genres like hyper-casual, lifestyle gaming, and AR gaming will all expand. We expect to see new entries in popular franchises like Fortnite, Call of Duty Mobile, and Mario Kart Tour. indie game developers will launch innovative and experimental gaming app too. Cloud gaming services are also working on mobile app to stream console and PC games on phones.

Renewed Investment in iPad Apps

While much app development focuses on phones, the iPad’s growing user base is driving more dedicated iPad app. Productivity app tailored for larger screens and Apple Pencil support will increase. iPad versions of popular subscription services and social networks have already launched. Companies may invest more in iPad apps as tablet adoption grows for work, creativity, and entertainment.

Internet of Things Ecosystems

As smart home and internet of things devices multiply, new companion app will emerge. Appliance brands like refrigerators, AC units, and washing machines will launch app to control them remotely. We’ll see app from fixture brands to customize lighting and shades in your home. Major platforms like Alexa and Google Home will expand capabilities for managing connected products through their app.

Buzzy Startup Acquisitions

Major tech companies like Meta, Microsoft, Google, and Amazon will continue acquiring buzzy startups and their app. Large players acquire hot startups both for their technology and their talented teams. Recently acquired app like GoPuff, Hopper, and Oculus may be integrated into the buyers’ ecosystems. Other startups will be acquired solely for their promising app development teams. These deals will fuel innovation in existing and new apps from major brands.

The app stores are constantly evolving each month and year. As technology progresses and user behaviors shift, opportunities arise for new categories of app. Health and finance seem poised for particularly high app growth in the coming years. But every industry can be disrupted by creative app developers solving problems or creating new use cases. As long as mobile usage keeps increasing, so will the app available on our home screens.